Photo: Gary Walters
Once considered a niche art form, designing
for the web has become an integral
component to doing business for
graphic designers. It’s impossible to deliver
an identity or campaign to a client without
considering how it will be represented
on a website. In many instances, the web
component has become the starting point
for designers when embarking on these
projects. Unfortunately, there are still
plenty of poorly designed sites for companies
that otherwise have a strong brand.
It goes to show we’re still learning how
to make the most of this dynamic medium.
It’s a tricky balance between using
the technology to its maximum potential
without going overboard with too many
bells and whistles.
You won’t see any poor or mediocre websites in this issue—we’re only
showing the best of the web. Not only are the winners in STEP’s Best of Web
competition seasoned pros, but the judges themselves know a thing or two
about great web design. Tim Barber of odopod, David Lai of Hello Design,
and Christopher Simmons of MINE all have extensive experience in interactive
design and know what to look for when judging websites. To get insight
into their thinking while they were judging this year’s web competition, see
“2006 Best of Web” introduction on page 88.
Grab a piece of the action in “Connecting with Transistor Studios,” on
page 46, by Terry Lee Stone. This bicoastal motion graphics collective churns
out high-energy, interactive projects for clients such as MTV, HBO, Miller,
and Coca-Cola with some of today’s hottest young directors. The key to Transistor’s
success? Promoting individual creativity and
personal freedom—there’s no pressure to tow the company
line here. Believe it or not, this kind of lone genius
approach works well for this studio.
Writer Matthew Porter spent a day with the staff
at Sub Pop Records in Seattle to get behind the artistic
wheels that have moved this company from an indie
rock label to a mainstream contender with the likes
of Sony and Capitol Records. Jeff Kleinsmith, the creative
muscle behind the company that gave the world
Nirvana, thrives on the unique qualities each musician
brings to the table, seeing each new challenge as a creative
opportunity—even after 12 years on the job (“Sub
Pop Records: A Taste Worth Acquiring,” page 64).
Vitals may have folded last year, but its influence
lives on (“The Vital Influence in Magazine Design,”
page 54). Maryjane Fahey dissects the design components
that made Vitals so delectable (in her opinion)
and how these elements are showing up in start-ups
such as Cookie and Blueprint. Former Vitals art director
Paul Ritter reflects on his crazy collaboration with editor
Joe Zee, and dishes about his new role as art director
of Jane magazine.
Sean Adams talks to Kali Nikitas about her commitment
to design education and the next generation
of designers as she takes on her new role as chair of
Otis College of Art and Design’s Communication Arts
Department (“Q&A,” page 74).
We also visit with Carlos Segura, who in addition to
running his design and type studios under the Segura,
Inc., umbrella, also has a few other ventures up his
sleeve. This multitasker with no formal design education
has made a name for himself through skill and
determination. (“Truth, Lies, and Graphic Design,”
page 80).
Enjoy this special issue and please take time to visit
the winning websites. We’ve made it easy for you to
do this by posting all the winning links on our site.