The wayfinding master plan for Weill Cornell Medical Center is one of several hospital wayfinding plans Harris Has Designed.
Working on the front end of projects for the public realm is an odd niche, one she
carved out by taking her experience in interface design, her job nearly 25 years ago, and
bringing it over to graphic design. Now Harris has dozens of design plans under her belt:
branding and wayfinding plans for several institutions, visitor experience for The Women’s
Museum in Dallas, and her personal favorite, Voting By Design, a research project
supported by the University of Minnesota that culminated in a poster illustrating how
design can increase voter turnout.
But aside from a long bio and an inventive use of experience, Harris’ success in information
design lies in her personality: a quickness to smile and a passion for attacking
things chaotic, complicated, and big.
THINKING BIG
Even at a young age, Harris had this passion. As a 20-something, she came out of Yale
graduate school in 1980 and immediately launched Two Twelve Associates, an interface
design company that handled Citibank among other commercial and nonprofit
enterprises. But for Harris, the corporate jobs always seemed small: Their narrow scope
focused on the bottom line. Instead she excelled in her work with nonprofits where she
saw an expanse of untapped design jobs rolling out before her, jobs others were hesitant
to take because the process of designing for people—without the clear-cut objective of
money—seemed huge and mystifying.
Designing Columbia University's wayfinding system is one example of the enormous jobs Harris undertakes.
“It troubled me that I would spend six months working for a corporate project,” says
Harris. “It was only seen by a few hundred people or something—a report that only a few
would read. I preferred working on projects that would effect thousands.”
Abruptly, in 1989, she dropped everything and hopped on a plane for a nine-month
trip to Africa and Asia. Harris remains vague on her reasons for abandoning her career. “I
wasn’t thinking about design, I was just looking at how people were living and just experiencing the world. Although, I think the little problems I was focused on back then
became even smaller. The world’s a really big place—seeing that made me want to work on
problems that were larger and had a bigger impact.”
GIVING BACK
It’s this pressing need to influence people that makes Harris seem like she’s in constant
contradiction: She’s altruistic in her hope to help people and yet grandiose to want to
influence thousands with her design. One of the first hints of her ethical slant is Harris’
dedication to family. Her office space is on the top floor of a brownstone walk-up in
Brooklyn that she shares with her husband, her daughter, and a rabbit, who she’s quick to
say are as important as her design work. An indication that she loves her own design is the
office space itself: a page from a home design magazine, immaculate white walls and white
shelves with her work and ephemera hanging throughout.
Her office, a tidy space of perfunctory design tools—large computer monitor, industrial
printer, and desks—is cut by a wall of bold, colorful textiles from her travels in
Africa, snapshots of a smiling daughter, and picture frames with postal stamps that she
selected as a member of the Citizens’ Stamp Advisory Committee.
Harris enthuses over one stamp of pink and orange sugar hearts that seem to pop
off the page with the words I [heart] you. “I pushed those!” she exclaims. “They said no
one would buy them because they’re too sophisticated. I was like no, they’re very Martha
Stewart. People love them. People buy them. That really made a big case for moving
stamps toward a more stylish approach versus the sentimental.”
This sums up her approach to design planning:
stylish, pleasing, but more intellectual than emotional.
“I’m a modernist,” Harris says. “Everything
I do is based on clarity and simplicity and
getting the design out of the way so people can
get the information they want.”