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Design is a small planet, often self-referential, with well-worn paths for exposition, criticism and analysis. When we contemplated devoting an issue to self-promotion, we were acutely aware of certain tropes. The usual way of portraying self-promotion by designers would be to focus on the projects they use to market themselves and their firms—the postcards, the tchotchkes, the e-newsletters, etc. But we decided right away this issue would not be about that stuff.
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INTERVIEWS/PROFILES
Dynamic Duos (cont'd)

BRYONY GOMEZ-PALACIO AND ARMIN VIT
underconsideration (speak up and the design encyclopedia), brooklyn, n.y.
LENGTH OF RELATIONSHIP: 9+ YEARS

Bryony Gomez-Palacio and Armin Vit met at midnight in Mexico City at a nightclub called the Museum. She gave him a lift home, they chatted until dawn, and he tried to kiss her. “I turned away and sealed our fate,” she says.

A self-described design nerd, Vit says their most unusual quality is the language they share. “We speak in a horrible Spanglish that sends shivers down both of our parents’ spines and linguists around the world,” he says.

Chores are pretty much split down the center. “I do the cooking and he does the washing,” says Gomez-Palacio. Their two cats are their children. “I love them dearly until it is time to deal with the litter box,” she says. As for Vit, he says, “I feel like a horrible parent when I have lots to do and say to our cats, ‘not now.’”

Neither can distinguish between work and fun, although they do take time off to have dinners with friends and wander the city. During the work week, both have different professional gigs.

Vit is a senior designer at Pentagram’s New York office and Gomez- Palacio is currently freelancing out of the couple’s basement. That leaves evenings and weekends for the popular design destination underconsideration.com/speakup, dedicated to all things related to the graphic design profession and its inhabitants. Its primary purpose is to question, analyze, and agitate graphic design and its practitioners. They are especially proud of The Design Encyclopedia, a wiki-based, user-built encyclopedia devoted to design. “We worked very hard together in bringing that thing to life and we are both very invested in seeing it grow,” says Vit. Planning the show for the Cooper-Hewitt Triennial is another favorite project they share.

“There is something magical in achieving a dynamic choreography as you work and challenge what each other is doing in order to attain a higher goal,” says Gomez-Palacio.

“I’m a control freak and I like to design things the way I like. And so is Bryony,” Vit explains. “If you manage to strike a good balance, the relationship can only be stronger. Sharing business successes and failures together makes for a great bond.”

www.underconsideration.com/speakup | www.thedesignencyclopedia.org

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