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Design is a small planet, often self-referential, with well-worn paths for exposition, criticism and analysis. When we contemplated devoting an issue to self-promotion, we were acutely aware of certain tropes. The usual way of portraying self-promotion by designers would be to focus on the projects they use to market themselves and their firms—the postcards, the tchotchkes, the e-newsletters, etc. But we decided right away this issue would not be about that stuff.
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Dynamic Duos (cont'd)

NANCY DENNEY ESSEX AND JOSEPH MICHAEL ESSEX
ESSEX TWO, CHICAGO
LENGTH OF RELATIONSHIP: 20 YEARS

Joseph Essex and Nancy Denney met in the 1980s while working at Burson-Marsteller in Chicago. “I was Nancy’s boss’s boss,” says Joseph, “so we didn’t have much of an opportunity to work together. She does say that once I critiqued something of hers so harshly that I made her cry.”

Full-time work together didn’t start until 1989 when they started Essex Two. From the beginning, they worked well together. Early on they created a successful trademark in just minutes using a Magic Slate, delighting the client and enjoying the buzz that comes with perfect collaboration. While strategic branding and identification along with naming and nomenclature are their core strengths, they are a vertically integrated office, producing annual reports, websites, and television commercials.

Work fits well with raising two boys, 9 and 11. “They know nothing and everything,” Joseph says. “They regularly provide comments, submit their own drawings, and generally critique what we are doing.” This is especially valuable because much of their work is for children and education-related clients.

“I love their instinctive, uncluttered reactions,” says Nancy. Collaborating on large projects, day-to-day tasks are done separately. “I’m a good art director, but not as good at executing,” Nancy says. “Joseph is great at both. I often just express an opinion or make a tiny sketch and he can bring things to life.”

Household jobs are divided according to temperament and aptitude. “Nancy does the bills,” says Joseph. “I do most of the shopping, cooking, and picking up. If I am Felix, Nancy is Oscar.”

Theirs is a successful case of opposites attracting. “Joseph and I are fundamentally different,” says Nancy, “yet we notice the same miniscule details. I would equate it to yin/yang. There’s a little bit of work in the personal life and a little bit of personal life in the work.”

For them, it’s ideal. “It’s impossible to live and work any other way when your partner is your spouse, your creative collaborator, the mother of your children, and your best friend,” Joseph says.

www.sx2.com

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