URGENT ACTION identity for AMNESTY INTERNATIONAL
SA: Tell me about a typical day for you.
JV:Most of it is so typical I won’t
even bore you with it. My favorite
part of the day is 5 a.m. I wake early
to read and study. This is my time
to “sharpen the saw.” I don’t know
enough about philosophy or economics
or even myself, so I read and
study these things. I try to turn my
weaknesses into strengths.
SA: You seem to have an endless amount of creative energy and passion.
Do you have fun when you’re working, or is it like, “Cheese
and crackers, another message piece?”
Subway advertising.,“TO MAKE ART IS TO MAKE MAGIC”
JV:The first rule of being in business for yourself is “Have fun.” I
love my job and I take it very seriously. I get to make myself laugh
for a living. And if I do a good job, a lot of other folks laugh, too.
SA: If you weren’t designing, what would you do?
JV: I’d be designing. Of course I’d
love to spend the rest of my life on
a warm beach surfing, but I have
found my dharma, my unique talent
and purpose. And this makes me
endlessly happy. All I need to do is
find the right comrades [read: large
corporations] to work with in order
to multiply this excitement.
SA: What was your favorite project? Why?
JV: My son Luca is always my favorite project. It’s the one job that
is most difficult and most rewarding.
SA: When I’m in New York, where should I eat?
JV: My house. My wife, Laura, is an
excellent cook. And I have gotten
very good at using that wine-opener
thingy.
JAMES VICTORE | www.jamesvictore.com | 718.963.1690
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