Photo: Gary Walters
While concepting the cover for this issue, art director Michael Ulrich and
myself hit on a pervasive, though unplanned, theme: Turning bad or potentially
bad ideas and actions into positive outcomes.
Propaganda, for instance, is typically thought of in negative terms. It’s
associated with corrupt politicians and overreaching ad campaigns to influence
the masses to do something—something that usually isn’t good for you,
such as eating fast food or buying “miracle” weight-loss drugs (to help you
burn off the fat from the fast food). In “Alleviating Crises Through Propaganda,”
writer Ismiaji Cahyono notes the positive social effects resulting
from a poster campaign propagating hope to Indonesian citizens after the
2004 tsunami (page 54). Designers from all over the world were invited to
participate and each provided their own spin on the recovery efforts.
Terry Lee Stone made some stunning
discoveries while doing research for her
article, “White Space,” which addresses
diversity—or lack of it—in the design
profession (page 44). Designers pride
themselves on being open-minded and
seeing beyond the obvious, and this extends
to working with people of all ethnicities
and colors—design should appeal
to and be relevant to everyone. But when
you look at the statistics of who’s actually
practicing design, you may be surprised to
learn that it’s 86 percent white. By talking
about this issue and raising awareness,
positive change can happen.
We may never again see the likes of another
Paul Rand, Saul Bass, or Milton Glaser … but that’s
OK. I asked noted author and designer Marty Neumeier
if the design “Star System” is dead and what
that means in “The Rise and Fall of the Design Star”
(page 78). Among his many revelations, he notes that
the industry has become so fragmented, it’s unlikely
that one person emerges from a given project as the
hero. Instead, collaboration between multiple specialists
is integral to today’s multimedia endeavors.
This is good for everyone—designers and end users.
Designing for the public sector is low-paying and
often not rewarding—i.e. you won’t win any awards
for designing a hospital wayfinding system or a federal
census form. However, for Sylvia Harris the
payoff is making information easy to understand and
readily available to the public—simplicity through
design. In “Public Designer,” Harris talks about the
rewards of breaking down information into its simplest
forms for the good of society (page 70).
Most of us would never consider working with
our life partners—I’m one of those people. I like that
I have my own identity apart from my husband and
that I can leave the office at the office (for the most
part). However, in “Dynamic Duos,” writer Romy
Ashby interviewed six couples who live and work
together and wouldn’t have it any other way (page
92). It’s a good measure of conflict, chaos, love, and
harmony sprinkled with hobbies, children, and pets.
So next time you’re encountered with a bad idea
or unlikely situation, look at the flip side to see how
you can make a positive impact.