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In the beginning was Logos, the Word, representing both the imminence of meaning and its source. Every written word, though, is made up of letters and is dependent on them. Words have the power to evoke emotion and effect change, and at the heart of that power is a mystery in the form of letters.
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GOOD BOOK
 
A survey of the latest and greatest in publication design. 
March/April 2006
GOOD BOOK
From Annuals to Manuals
PLAYING CARDS by Buzz Poole and Ira Pearlstein
With over 300 colorful images depicting everything from dogs in plaid berets, insouciant young ladies in big dresses playing croquet, and a dizzying array of eclectically colored geometric shapes and fragments, Playing Cards presents cards printed in America during the 1930s and ’40s. The book also examines the extent to which influences from the Bauhaus, Art Deco, and Victorian schools of design are morphed into these unique American creations. Acquired from a collection at an estate auction and accompanied by the story that tracks the history of this particular collection as well as informative, creative essays that examine both their design and cultural aspects, Playing Cards will inspire graphic designers and entertain anyone who has ever played a hand.
$24.95, hardcover, 128 pages, Mark Batty Publisher
THE SUPERMAN BRAND by DC Comics and Little & Company
“Why is Superman so captivating?” questions The Superman Brand from DC Comics and the design firm Little & Company. The book, created for the release of Superman Returns this year, answers the question within its pages: “Perhaps it’s because his powers mirror our own aspirations. To risk. To succeed. To fly. His courage, in the face of adversity, inspires us. To dream. To persevere. To be our own, individual best.” A combination of vintage and modern Superman imagery and stylized language, this pocket-sized book expresses the powerful, undeniably timeless Superman brand.
Not for sale, hardcover, 194 pages, Little & Company

THE EDUCATION OF AN ART DIRECTOR by Steven Heller and Véronique Vienne (eds.)
Featuring essays and interviews from more than 30 teachers, professionals, and leaders in the field, The Education of an Art Director provides an in-depth view of the various approaches to art direction, as well as analyses of the business and history of the profession. “Becoming an art director does not require years of art director school, even if one existed. It does, however, demand a smattering of many competencies derived from varied educational and work experiences,” notes Steven Heller in his introduction.
$19.95, softcover, 220 pages, Allworth Press
MEGGS’ HISTORY OF GRAPHIC DESIGN by Philip B. Meggs and Alston W. Purvis
Now in its fourth edition, Meggs’ History of Graphic Design continues its long tradition of providing balanced insight and thorough historical background. This updated edition offers hundreds of full-color images supported by the latest information, including a new chapter on modern type design and expanded coverage of Italian, Russian, and Dutch design. With more than 1,000 illustrations, text, and interpretive captions, this book reveals a saga of creative innovators, breakthrough technologies, and important design innovations.
$75, hardcover, 592 pages, John Wiley & Sons, Inc.

FREISTIL: BEST OF EUROPEAN COMMERCIAL ILLUSTRATION 2 by Raban Ruddigkeit
“Illustration is a language understood all over the world. This book is the best proof. 218 illustrators from 12 countries present their latest works; freelance or applied, free hand or freehand. What unites them all is their personal and therefore qualitative view of brands and stories, of our times and what moves us,” expounds the preface of Freistil 2. Discover distinct lines, sketches with personality, and powerful illustrations, and at the same time observe trends and tendencies in illustration within its pages. Includes both German and English translations.
$50, hardcover, 544 pages, Verlag Hermann Schmidt Mainz
DAYFOUR #4: ULYSSES by Fiona Hayes (ed.)
As editor Fiona Hayes explains, “Our philosophy is that in an ideal world we’d work for a living three days a week, and on the fourth day we’d work on whatever we love, are excited by or drawn to—personal work. (Naturally in an ideal world there is a three-day weekend.)” In DayFour’s “Ulysses” project, participants documented a Saturday by taking a photograph every hour, on the hour. “The important thing was that everyone would be ‘clicking’ at the same moment,” Hayes notes. What results is an “interesting journey through peoples’ weekends. And fridges and bedrooms and showers …”
Limited edition of 200/not for sale, softcover, 172 pages, dayfour
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