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As Tiffany Meyers observes in her overview of the 100 winners, one can’t peg 2009 as the year of any specific color or typographic convention. But the winning projects are reflective of today’s increasingly diverse design discipline. In fact, one has to wonder if there is any longer such a thing as a design discipline—in light of today’s fast-changing and even amorphous practice, the word discipline seems a little out of place.
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DESIGNERS
Advertising design winners from STEP inside design's 2006 design annual. 
March/April 2006
DESIGNERS
STEP Design 100 Annual 2006: Advertising

100. BUDERENGEL AND FRIENDS
At a fast glance, the “Species Guide to San Francisco Bay Wetlands” which could be described as classic/catastrophic, resembles the famous etchings of British naturalist Mark Catesby. But look again and it’s apparent that the familiar creatures are grossly mutated. When Catesby was here in the late 18th century making his exquisite illustrations for the earliest American natural history book, freshwater species really did live in fresh water. Times have certainly changed, and we had better do something.

“We didn’t have much of a budget, but we knew it was important to create something unique,” says creative director Vince Engel. Godzilla was the inspiration lurking behind this gently menacing poster, in which art director Mike Lee created drawings based on traditional etching techniques. “Ned Brown-Sterns finally put his Latin to use and named all the mutants,” Engel says. The old English naturist would have been dismayed to encounter a little Reithrodontomys riviventris halicoetes bicauda, a two-tailed salt marsh harvest mouse without quivering whiskers. If we don’t make some radical changes, all such whiskers may cease to quiver.

“The world might be in for a big surprise if we don’t take better care of our environment,” says Engel.
Romy Ashby

BuderEngel and Friends
CREATIVE DIRECTOR: Vince Engel
ART DIRECTOR: Mike Lee
DESIGNER: Cindy Koo Peterson
COPYWRITER: Ned Brown-Sterns
CONTACT: www.buderengel.com

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