99. TURNER DUCKWORTH
When Turner Duckworth moved into their new San Francisco office last April, they worked in the basement while the upper floors were being remodeled. “We had to tell people what the new address was, but explain why the place was a building site,” says David Turner. So they crafted a moving announcement showing exactly that.

Yes, that’s Turner Duckworth’s space, pre-renovation. Designer Shawn Rosenberger followed around representatives with sledgehammers from JMC Demolition Crew to get exactly the right look. Turner checked with the architects at Jensen and Macy first to make sure they wouldn’t be offended, but they thought it was a hilarious idea. So did Turner Duckworth’s clients, even though one of the more destitute-looking rooms is labeled Client Lounge. “We got a great reaction,” says Turner. “People are used to getting ‘show off’ announcements about new spaces, so I think they enjoyed the irony.”
Alissa Walker