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As Tiffany Meyers observes in her overview of the 100 winners, one can’t peg 2009 as the year of any specific color or typographic convention. But the winning projects are reflective of today’s increasingly diverse design discipline. In fact, one has to wonder if there is any longer such a thing as a design discipline—in light of today’s fast-changing and even amorphous practice, the word discipline seems a little out of place.
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STEP Design 100 Annual 2006: Self Promotion (cont'd)

97. P22 TYPE FOUNDRY
Even with something as visually appealing as the “deci-annual” P22 foundry book, a reader can underestimate the amount of care that goes into its design. Upon closer look, the project is filled to the brim with a sense of intentional creativity. Beginning with the ornate cover, P22’s first historical booklet makes the reader want to turn every page.

When designer Colin Kahn was asked about his favorite part of the book, he replied, “Working with Richard [Kegler] and Alan [Kegler] conceptualizing the book.” It didn’t take long to decipher the secret behind such artmaking: They were all passionate about perfecting the project. Every step along the way called for collaborative improvising and brainstorming. “I think the effort in making the physical book so appealing says something about P22,” Kahn comments. The company itself, a print foundry that has been running for 10 years, is making this historical book available to P22 club members, select potential clients, past clients, and on their website. All the hard work paid off: It’s easy to feel the love for art when flipping through this quirky little book.
Brigit Bell

P22 Type Foundry
CREATIVE DIRECTOR: Richard Kegler
ART DIRECTOR: Alan Kegler
DESIGNER: Colin Kahn
COPYWRITER: Blair Boone
PHOTOGRAPHER: Erick Frick
CONTACT: www.p22.com

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