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I do not envy the task of the judges for our annual Best of Web competition.
Besides the usual parameters for judging a design competition—layout,
typography, color, use of imagery—they also must consider factors
exclusive to the digital realm: interface ease-of-use, continuity, scalability,
content management, on and on.
» Continue
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STEP Design 100 Annual 2006: Self Promotion (cont'd) |
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97. P22 TYPE FOUNDRY
Even with something as visually appealing as the “deci-annual” P22
foundry book, a reader can underestimate the amount of care that goes
into its design. Upon closer look, the project is filled to the brim with a
sense of intentional creativity. Beginning with the ornate cover, P22’s first
historical booklet makes the reader want to turn every page.
When designer Colin Kahn was asked about his favorite part
of the book, he replied, “Working with Richard [Kegler] and Alan
[Kegler] conceptualizing the book.” It didn’t take long to decipher
the secret behind such artmaking: They were all passionate about
perfecting the project. Every step along the way called for collaborative
improvising and brainstorming. “I think the effort in making
the physical book so appealing says something about P22,”
Kahn comments. The company itself, a print foundry that has
been running for 10 years, is making this historical book available
to P22 club members, select potential clients, past clients, and on
their website. All the hard work paid off: It’s easy to feel the love
for art when flipping through this quirky little book. Brigit Bell
P22 Type Foundry
CREATIVE DIRECTOR: Richard Kegler
ART DIRECTOR: Alan Kegler
DESIGNER: Colin Kahn
COPYWRITER: Blair Boone
PHOTOGRAPHER: Erick Frick
CONTACT: www.p22.com
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