90. TWENTY FOUR•SEVEN, INC.
For its Global Leadership Summit on the Nike Campus in January 2005, Nike wanted to create a unique environment and experience for attendees. For its portion of the event, the Asia Pacific region commissioned Twenty Four•Seven to create a presentation highlighting Asia Pacific women—past, present, and future.

The layout of the event space was comprised of a graphic tunnel highlighting women in traditional roles, a main room concentrating on Nike’s translation of present-day women in athletics, and an event directed toward the future of women in sport. All features of the space were developed to reinforce Nike’s directive—to illustrate the story of women throughout the environment. The designers felt scale, history, present, future, and theatrics were all necessary roles in telling this story.

Due to the very large-scale theatrical environment, Twenty Four•Seven had to create elements and backdrops that would adequately fill the space. Lighting was an important element in presenting the environmental graphics and providing the overall “feel” intended for the event.

The project was a success in every way, delivering strong imagery to convey the story of traditional to modern-day women of the world in very a unique setting.
Romy Ashby