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Design is a small planet, often self-referential, with well-worn paths for
exposition, criticism and analysis. When we contemplated devoting an
issue to self-promotion, we were acutely aware of certain tropes. The
usual way of portraying self-promotion by designers would be to focus
on the projects they use to market themselves and their firms—the
postcards, the tchotchkes, the e-newsletters, etc. But we decided right
away this issue would not be about that stuff.
» Continue
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STEP Design 100 Annual 2006: Product and Service Booklets (cont'd) |
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84. ODGIS + COMPANY
Partners gather from North, South, East, and West for Price Waterhouse
Coopers’ 05 Leadership Summit. The four quadrants of the world coming
together are mirrored in the imagery used throughout the information
materials designed for the summit by Odgis + Company. “We took an
image and mirrored it twice,” says Janet Odgis, creative director and president.
No other manipulation was done to create the intricate geometric
shapes that appear on the pieces.
Another inspiration for the design was the location of the conference.
“Because it was Beijing we took an origami approach,”
notes Odgis.
“We were interested in folding paper, but the materials also
had to be very functional. We had to marry content with functionality,”
adds designer Banu Berker. Each piece is one page of paper
with one idea on one side and one on the other side. PWC was
happy with the usability of the design, as were Odgis and Berker.
“I just love that everything came together into this tight little
package,” exclaims Odgis.
Dina Veprinsky
Odgis + Company
ART DIRECTOR: Janet Odgis
DESIGNERS: Banu Berker, Odgis
PHOTOGRAPHY: Corbis, Getty Images
COPYWRITER: Richard Hulme
CLIENT: Price Waterhouse Coopers
CONTACT: www.odgis.com
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