83. SAMATAMASON, INC., CHICAGO
Designed to support the one-on-one sales activities required to convince top American CEOs to outsource some of their company’s administrative functions better handled overseas, these brochures persuasively work to assist the decision-making process. The hardbound book titled simply, Cambridge, introduces executives to the concept that Cambridge’s services can help companies get back to their core business by allowing others to handle some of the more mundane, yet necessary, commercial tasks.

This book is followed up by Cambridge. Get There. which provides case studies of the successes Cambridge’s clients have had with outsourcing personnel. “Outsourcing is a strategic decision, made at the highest levels. We used design and photography to convey to CEOs the idea of ‘taking something to another place’ both in the literal sense of going overseas for skilled talent, as well as taking their businesses to a new level,” says SamataMason art director Kevin Krueger. “Images of bridges throughout these pieces are used as a metaphor, symbolizing the connections of business to business and culture to culture. When we boiled everything down to its essence, bridges just made sense,” Krueger adds. The designers chose a distinctive 12 x 7½-inch format and interleaf, colored vellum sheets with knocked-out type amid the photo pages to set the materials apart, adding a fine-art sensibility to corporate communication. Both of the Cambridge brochures express confidence and solid authority.
Terry Lee Stone