82. SAMATAMASON, INC., CHICAGO
Volume One is a showcase brochure of the photographers represented by Virtu, a talent agency with offices in Chicago, San Francisco, and New York. The format of the brochure is a slightly unconventional 9½ x 11-inch perfect-bound piece with a gatefold double-cover front and back that utilizes a vibrant stripe pattern to excite the eye and draw the reader in.

Each of the internationally renowned photographers is given a multipage section that allows their unique point of view and style to be seen and appreciated. “The design gets out of the way and lets the imagery take center stage. It’s simple with a structured purpose,” says SamataMason creative director Greg Samata.

“The key with this kind of piece is to select the images very carefully, give them the proper order and pacing, and then let the work speak for itself.” The brochure feels like a fine-art book that art directors will want to keep out in their offices, and not stash in some file cabinet. “We have a passion for bringing the right talent to the right job and for making a good experience even better,” says Liz Baugher, Virtu partner.
Terry Lee Stone