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Design is a small planet, often self-referential, with well-worn paths for
exposition, criticism and analysis. When we contemplated devoting an
issue to self-promotion, we were acutely aware of certain tropes. The
usual way of portraying self-promotion by designers would be to focus
on the projects they use to market themselves and their firms—the
postcards, the tchotchkes, the e-newsletters, etc. But we decided right
away this issue would not be about that stuff.
» Continue
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STEP Design 100 Annual 2006: Product and Service Booklets (cont'd) |
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82. SAMATAMASON, INC., CHICAGO
Volume One is a showcase brochure of the photographers represented by
Virtu, a talent agency with offices in Chicago, San Francisco, and New
York. The format of the brochure is a slightly unconventional 9½ x 11-inch perfect-bound piece with a gatefold double-cover front and back that
utilizes a vibrant stripe pattern to excite the eye and draw the reader in. Each of the internationally renowned photographers is given
a multipage section that allows their unique point of view and
style to be seen and appreciated. “The design gets out of the way
and lets the imagery take center stage. It’s simple with a structured
purpose,” says SamataMason creative director Greg Samata.
“The key with this kind of piece is to select the images very carefully,
give them the proper order and pacing, and then let the work
speak for itself.” The brochure feels like a fine-art book that art
directors will want to keep out in their offices, and not stash in
some file cabinet. “We have a passion for bringing the right talent
to the right job and for making a good experience even better,”
says Liz Baugher, Virtu partner.
Terry Lee Stone
SamataMason, Inc., Chicago
CREATIVE DIRECTOR: Greg Samata
DESIGNER: Goretti Kao
PHOTOGRAPHERS: Kike Arnal, Paul Elledge, Claudia Goetzelmann, Dave Jordano, Sabine Liewald, Mark Luinenburg, Lars Topelmann, Olaf Veltman, Peter Zander
CLIENT: Virtu
CONTACT: www.samatamason.com
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WEB-EXCLUSIVE CONTENT!
