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Design is a small planet, often self-referential, with well-worn paths for exposition, criticism and analysis. When we contemplated devoting an issue to self-promotion, we were acutely aware of certain tropes. The usual way of portraying self-promotion by designers would be to focus on the projects they use to market themselves and their firms—the postcards, the tchotchkes, the e-newsletters, etc. But we decided right away this issue would not be about that stuff.
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STEP Design 100 Annual 2006: Product and Service Booklets (cont'd)

79. DOYLE PARTNERS
Distinguished “green” architects Cook + Fox count on Doyle Partners to help explain and elucidate the processes sure to make their Bank of America Tower (under construction in New York) the biggest and greenest of all buildings.

“After months of earnest diligence and environmental zeal toward the project and the green movement, and given the chance to make a holiday card for them,” Stephen Doyle says, “I couldn’t resist the chance to have a little fun, and lighten things up by imagining the ‘greening’ of the North Pole.”

Doyle says he and his partners employed covert groups of mercenary elves to infiltrate the highly secretive North Pole elf unions, and that research for this white paper was very difficult. The white paper on green practices at the Pole gave some very serious architects and their very serious clients the chance to laugh, he says, and bring some much-needed levity to the season.

“The cruddy production values and tiny scale are the best, and maybe most disarming part,” says Doyle. “We avoided making a precious little objet and instead, let the booklet remain just an idea, poorly printed on cheap recycled stock, which gives it an intimacy and made-in-the-basement kind of charm.”
Romy Ashby

Doyle Partners
ART DIRECTOR: Martin Iselt
DESIGNER: Stephen Doyle
CONTACT: www.doylepartners.com

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