79. DOYLE PARTNERS
Distinguished “green” architects Cook + Fox count on Doyle Partners to
help explain and elucidate the processes sure to make their Bank of America
Tower (under construction in New York) the biggest and greenest of
all buildings.
“After months of earnest diligence and environmental zeal
toward the project and the green movement, and given the chance
to make a holiday card for them,” Stephen Doyle says, “I couldn’t
resist the chance to have a little fun, and lighten things up by
imagining the ‘greening’ of the North Pole.”
Doyle says he and his partners employed covert groups of
mercenary elves to infiltrate the highly secretive North Pole elf
unions, and that research for this white paper was very difficult.
The white paper on green practices at the Pole gave some very serious
architects and their very serious clients the chance to laugh, he
says, and bring some much-needed levity to the season.
“The cruddy production values and tiny scale are the best, and
maybe most disarming part,” says Doyle. “We avoided making a
precious little objet and instead, let the booklet remain just an idea,
poorly printed on cheap recycled stock, which gives it an intimacy
and made-in-the-basement kind of charm.”
Romy Ashby
Doyle Partners
ART DIRECTOR: Martin Iselt
DESIGNER: Stephen Doyle
CONTACT: www.doylepartners.com