78. KUHLMANN LEAVITT, INC.
“We wanted to create a great piece that was good enough to keep, something people would hang onto long enough to remember to enter the competition,” says Deanna Kuhlmann Leavitt, creative director at Kuhlmann Leavitt, Inc. The call for entries for Formica Corporation became a charming handheld flip-book which travels from the history of ’50s-era design to the emergence and subsequent comeback of the notable classics Boomerang and Virrvarr, both signature designs of Formica.

“Small books are always an intimate experience. You hold on to them a little bit longer, they have neat little pictures and facts, and offer a little bit of history,” believes designer Krista Hoppe. The designers focused on bringing the reader to the final and most important call for entries section. With lines like, “Now it’s your turn ...” and “The world is inexhaustible,” it’s hard to ignore the insistence on possibility and the accessibility of inspiration. The designers wanted the entry section to be encouraging, to urge turning toward the world around us to find pattern and inspiration in almost anything.
Marlena Bishop