71. PIVOT DESIGN, INC.
Designer Jill Misawa of Pivot Design was eager to share the glory with those who helped her design the annual report “Anatomy” for Northwestern University’s Feinberg School of Medicine. Perhaps that teamwork was the backbone for the success of the 2003–04 edition. The report starts with a minimalist cover that holds a colorful, layered presentation that makes for an edgy yet classic layout. The title, “Anatomy,” was based on the idea that the Feinberg School of Medicine, like the human body, is made up of many different and necessary components to make the machine run successfully.

“We’ve built a relationship of trust,” Misawa states, referring to the success of three past annual reports done with the Feinberg School. She attributes her positive creative experience on this report to the longstanding partnership between the design firm and Northwestern.

Through building this connection, her team is now able to take risks to further celebrate the school. For example, this was the first time printing the colorful scientific images on transparencies, giving the viewer a sense of the school’s intense education and advanced technology.
Brigit Bell