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Design is a small planet, often self-referential, with well-worn paths for
exposition, criticism and analysis. When we contemplated devoting an
issue to self-promotion, we were acutely aware of certain tropes. The
usual way of portraying self-promotion by designers would be to focus
on the projects they use to market themselves and their firms—the
postcards, the tchotchkes, the e-newsletters, etc. But we decided right
away this issue would not be about that stuff.
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STEP Design 100 Annual 2006: Annual Reports (cont'd) |
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71. PIVOT DESIGN, INC.
Designer Jill Misawa of Pivot Design was eager to share the glory with
those who helped her design the annual report “Anatomy” for Northwestern
University’s Feinberg School of Medicine. Perhaps that teamwork
was the backbone for the success of the 2003–04 edition. The report
starts with a minimalist cover that holds a colorful, layered presentation
that makes for an edgy yet classic layout. The title, “Anatomy,” was based
on the idea that the Feinberg School of Medicine, like the human body,
is made up of many different and necessary components to make the machine
run successfully.
“We’ve built a relationship of trust,” Misawa states, referring
to the success of three past annual reports done with the Feinberg
School. She attributes her positive creative experience on this
report to the longstanding partnership between the design firm
and Northwestern.
Through building this connection, her team is now able to take
risks to further celebrate the school. For example, this was the
first time printing the colorful scientific images on transparencies,
giving the viewer a sense of the school’s intense education and
advanced technology.
Brigit Bell
Pivot Design, Inc.
CREATIVE DIRECTORS: Brock Haldeman, Liz Haldeman
DESIGNER: Jill Misawa
PHOTOGRAPHER: Jim Ziv
CLIENT: Feinberg School of Medicine at Northwestern University
CONTACT: www.pivotdesign.com
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