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As Tiffany Meyers observes in her overview of the 100 winners, one can’t peg 2009 as the year of any specific color or typographic convention. But the winning projects are reflective of today’s increasingly diverse design discipline. In fact, one has to wonder if there is any longer such a thing as a design discipline—in light of today’s fast-changing and even amorphous practice, the word discipline seems a little out of place.
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STEP Design 100 Annual 2006: Posters (cont'd)

62. MODERN DOG
Originally created for 25 Above Water, a poster auction benefit for the American Red Cross, this one was deemed “inappropriate” by the organizer, although designer Robynne Raye had given fair warning of her intention to make a political statement. Nevertheless, she says, “My poster was censored and was pulled from the show.”

The idea came to her after hearing New Orleans Mayor Ray Nagin make his now infamous “Pardon my French” radio address, since quoted as many times as Churchill’s “Up with which I shall not put.”

“I was thinking of how the residents of New Orleans felt regarding the delayed national government reaction to all the people suffering in the wake of Hurricane Katrina,” Raye says. “I’m still in shock over what happened, and doing this poster was cathartic for me. Luckily, Leif Steiner of The Hurricane Poster Project stepped in and has agreed to sell the poster. All proceeds will benefi t the American Red Cross.”

Needless to say, the poster is getting plenty of attention, both negative and positive. “I think it accurately portrays the current division under the Bush administration,” says Raye. She’s in good company. Censored works of art always end up getting the most attention.
Dana Rouse

Modern Dog
CREATIVE DIRECTOR, DESIGNER, COPYWRITER: Robynne Raye
CLIENT: The Hurricane Poster Project
PHOTOGRAPHERS:
CONTACT: www.moderndog.com

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