57. MENDEDESIGN
The Loeb Fellowship is a Harvard Graduate School of Design grant given
to 10 individuals—architects, developers, urban planners—practitioners
who, explains designer Jeremy Mende, “work directly with issues that
shape the built environment. This art/design critical language was developed
to question the idea—and value—of what our environment is actually
made of.”
Each of the fellows received a disposable camera in the mail
with instructions on what to shoot. Anything would do, from
the fellow’s feet to the nearest signage. “These small collections
of photographs,” Mende says, “would stand as personal and idiosyncratic
documents contrasting the more official written bios.”
The firm’s process led them to “build” the graphic language out of
actual construction materials rather than attempting to “design”
it in 2D. “We purposefully sourced the most banal building materials
we could find—cheap wood veneer, medium density fiber
board, drywall, and plastic laminate,” Mende explains. “Beauty
can be forgettable in a visual world where surface is so highly engineered,
so we wanted it to be ugly—a strange ugliness that suggests
a questioning of aestheticism—hence the purposefully awkward
approach to form and color.”
Dana Rouse
MendeDesign
ART DIRECTORS: Jeremy Mende, John Peterson
DESIGNERS: Amadeo DeSouza, Steven Knodel, Mende
PHOTOGRAPHER: Matthew Millman
CLIENT: Harvard Graduate School of Design
CONTACT: www.mendedesign.com