67. MODERN DOG
“I thought the mystery woman would be an interesting image,” says Robynne Raye of her poster design for the power-pop band Super Deluxe. “I was contacted by Braden Blake, the singer-guitarist for SD and given total creative freedom. It’s a designer’s dream job,” she says.

Impressed by her previous work, Super Deluxe wanted something both intriguing and memorable for this show. While Raye knew she wanted to incorporate a woman’s face, the large 8 occurred accidentally. “It was only after I made it that I realized the show was on Jan. 8,” she says. “They have a song called ‘Love Liquid Wraparound.’ I love the title of that song so I just wanted to be open and free in my approach. The painterly 8 came out naturally. I was thinking of a woman’s curves, and I felt a more painterly approach would translate well.” Complete creative freedom does not come without a price, however. “For me, music posters are unlike any other design project because the main challenge is the fact that there are very few limitations. Working without rules can at times be debilitating,” she says, “because there are so many possible directions a designer can go.”
Dana Rouse