66. MODERN DOG
“The Crocodile Café gives us design freedom to come up with silkscreened posters that are exciting and collectible for their club,” says designer Vittorio Costarella. In this case, a Western show called for a Western theme, and what’s more West than a wizened old chief?

“The old chief’s head and war bonnet reminded me of an old souvenir and the Old West,” Costarella says. “The feathers made a perfect vehicle for the band names and info, and they also set the parameter for how I handlettered the copy. I like the rough quality of the chief, much like a woodblock of the old days.”

When it comes to methods, Costarella just has a thing for filling shapes with type. He probably liked doing it as a kid. “Is there something wrong with that?” he asks. Certainly not, especially when the result is so handsome.

“I would have liked to have printed it on old cardboard,” Costarella says. “I think it would have added another layer of antiquity.” The only thing stopping him was the deadline. “I settled for whatever cheap paper stock they had on hand,” he says.
Dana Rouse