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As Tiffany Meyers observes in her overview of the 100 winners, one can’t peg 2009 as the year of any specific color or typographic convention. But the winning projects are reflective of today’s increasingly diverse design discipline. In fact, one has to wonder if there is any longer such a thing as a design discipline—in light of today’s fast-changing and even amorphous practice, the word discipline seems a little out of place.
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STEP Design 100 Annual 2006: Posters (cont'd)

63. MODERN DOG
Created specifically to be auctioned off with all profits going to help the Red Cross Hurricane relief effort, Michael Strassburger’s poster uses subtle humor to make a serious comment on the Federal Government and FEMA’s deplorable treatment of Hurricane Katrina’s victims.

“I was so angry and dismayed at our government’s response,” he says, “that I couldn’t help but make a statement. Instead of lashing out from my own position, I connected a statement to a hurricane survivor. I wanted the statement to be at the forefront of the poster, so I only used rough black-and-white line work to illustrate the person and some of the surroundings to give it context. I intentionally cropped the person below the eyes so he wasn’t an individual as much as a symbolic person representing many. Lastly, I put in a tiny bit of red on the water bottle as a tip-of-the-hat to Red Cross.” Strassburger likes to employ the multi-layered effect of double entendre in his artwork.

“On first read, the humor on this poster can be read as very light and superficial,” he says. “With a little extra pondering, it can be read as very sad and serious.”
Romy Ashby

Modern Dog
CREATIVE DIRECTOR, DESIGNER, COPYWRITER: Michael Strassburger
CLIENT: The Hurricane Poster Project
CONTACT: www.moderndog.com

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