54. ARCHRIVAL
Here is something every teen should know: Emulating celebrity romance is the wrong way to go. The purpose of these posters is to get that message out loud and clear.

“Our client, Step Up Speak Out (SUSO), is an organization interested in fighting gender abuse in entertainment,” says creative director Clint! Runge. “Lots of teens look up to entertainers and take relationship cues from them. Obviously some Hollywood relationships are pretty eccentric and SUSO believes these relationships should not be something for teens to model theirs after,” he says. “These posters reinforce this message.” Runge notes that the histories of some of these entertainers are mind-boggling. “Pointing out the obvious truism is always effective,” he says. “It’s a direct hit. There’s no spin. This was a great project to find that ‘truth’ for our client.”

Mail has been pouring in from people of all ages in response, Runge says. “The thing I really like about the posters is how they are funny and serious at the same time,” he says. “That way, teens can say ‘Oh my god,’ and be allowed to make their own conclusion about it without being preached to.”
Dana Rouse