STEP
DESIGN FROM THE INSIDE OUT
HOME   |   STEP 100 WINNERS  |   ARCHIVE  |   EDUCATION  |   JOBS  |   ADVERTISE
STEP ONLINE
2008
2007
2006
2005
STEP INSIDE
As Tiffany Meyers observes in her overview of the 100 winners, one can’t peg 2009 as the year of any specific color or typographic convention. But the winning projects are reflective of today’s increasingly diverse design discipline. In fact, one has to wonder if there is any longer such a thing as a design discipline—in light of today’s fast-changing and even amorphous practice, the word discipline seems a little out of place.
» Continue
STEP Design 100 Annual 2006: Catalogs (cont'd)

51. ALFALFA STUDIO
“Can Bonds of Love be something more than an all-women exhibition in a predominantly male gallery?” Questions such as this, posed by Lia Gangitano in her introduction, are subtly answered in the actual design of this elegant hardcover catalog.

Curated and organized by artist and performer Lisa Kirk, Bonds of Love ran at John Connelly Presents in Manhattan and featured the works of 14 female-born artists. “Alfalfa’s main concern was to challenge preconceptions about an all-female show rather tenderly titled Bonds of Love,” explains designer Rafael Esquer. “We began with the title, creating a typographic wire sculpture for the cover. The surprising juxtaposition of such soft words with the harshness of the material creates new meaning.”

For Esquer, the malleability of wire also seemed a subtle metaphor for gender. “We made hundreds of male and female symbols out of different kinds of wire,” he says. His mini-sculptures appear throughout the book, on the divider and end pages. “Some people see a resemblance to pubic hair,” Esquer notes, “or to forests seen from above.”

This catalog, showcasing the work of an eclectic group of artists, is an art piece in its own right.
Romy Ashby

Alfalfa Studio
CREATIVE DIRECTOR: Rafael Esquer
DESIGNERS: Esquer, Olivia Ting, Ace Angara, Allison Ruiz
CLIENT: John Connelly Presents
CONTACT: www.alfalfastudio.com

|« 1 | 2 | 3 | 4 | 5 | 6 | 7 »|
Part of the graphics.com Network
Events & Courses

WebMediaBrands
mediabistro learnnetwork freelanceconnect SemanticWeb
Jobs | Events | News
Copyright 2009 WebMediaBrands Inc. All rights reserved.
Advertise | Terms of Use | Privacy Policy