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Design is a small planet, often self-referential, with well-worn paths for exposition, criticism and analysis. When we contemplated devoting an issue to self-promotion, we were acutely aware of certain tropes. The usual way of portraying self-promotion by designers would be to focus on the projects they use to market themselves and their firms—the postcards, the tchotchkes, the e-newsletters, etc. But we decided right away this issue would not be about that stuff.
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STEP Design 100 Annual 2006: Catalogs (cont'd)

48. KINI MOD
Leave Yourself Behind is the catalog and name for the David Reed Exhibition at the Ulrich Museum of Art at Wichita State University in Wichita, Kan. At once a collaboration between the designer, Dominik D’Angelo, and the artist, David Reed, and a rhythmic device set to the sounds of contemporary band Le Tigre and ’80s rockers Blondie, Leave Yourself Behind wraps itself around the earliest to the most recent work of Reed and the modern design machinations of D’Angelo.

D’Angelo’s design sensibility and inspiration revolves around contemporary art, fashion, and nature. Taking these influences, D’Angelo ponders each project presented to her and comes up with a solution. “Each design should respond directly to the problem presented. I don’t regard myself as having a particular style,” she says.

The design for the catalog was an intense two-month process of e-mailing back and forth between D’Angelo and Reed. “It was important for us to collaborate on the catalog and David was very open to my design ideas. At the beginning I asked David to choose some music that I could use as a ‘rhythm’ to set the page sequences to. David chose Le Tigre and Blondie. He was not invested in the idea, so it wasn’t important to him, but it is something I like to do,” says D’Angelo.

“The rhythm of the catalog has no end or beginning. The typography on the cover wraps around front and back because David’s work is so large you can’t see it all in one go. You have to scan around the image to see the totality of his work which forces you to pay attention to decipher it, much like the cover I designed,” D’Angelo explains.
Rudolph Reitberg

Kini Mod
ART DIRECTOR, DESIGNER: Dominik D’Angelo
COPYWRITERS: Richard Shiff, John Yau, Kevin Mullins
PHOTOGRAPHERS: Various
CONTACT: www.kinimodinc.com

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