46. TURNER DUCKWORTH
A compelling short story is told on the front of Root:1 wine bottles. Because of Chile’s geographic isolation, it’s one of the only winegrowing regions in the world where the original European rootstock was not obliterated by phylloxera, a disease oenophiles will recognize as the reason many American wineries had to graft their vines onto generic rootstocks. Without knowing whether or not this fact makes for a better wine, Root:1’s articulate design makes it difficult to resist taking a closer look.

“Most consumers buy wine based purely on price and packaging,” says David Turner of Turner Duckworth. “The story gives them a real reason to believe the wine will be good and the large amount of copy on the front sends the message that this wine is worth talking about, even if they don’t read it.” Root:1 is also a great value: The Chilean Cabernet retails for much less than its Californian counterpart, a surprise the designers planned to accentuate with the sophisticated look.
Alissa Walker