41. TURNER DUCKWORTH
Waitrose is a U.K. grocery chain that combines the convenience of a supermarket with the service of specialty food shops. While not a gourmet purveyor, Waitrose’s classy standards definitely convey an air of fine living. “Their ethos is ‘quality food, honestly priced,’” says Bruce Duckworth of Turner Duckworth. “They’re not cheap, but not exclusively expensive, either.”

For Waitrose’s signature line of dried fruit, Turner Duckworth did away with the typical clear windows of food packaging—let’s face it, prunes are not terribly pretty to look at. Instead, sexy shots of the pre-desiccated fruit are paired with luscious descriptions of their origins. Heavy foil packages stand straight up on shelves with resealable tops that keep fruit moist. But it’s a black matte varnish that makes them seem especially luxurious, says Duckworth. “They have a very high-quality feel to them.”
Alissa Walker