44. TURNER DUCKWORTH
Heavenly Wine prides itself on selling good wine, and they also do it for a good cause: Five percent of the price of every bottle is donated to Water- Aid, a charity providing clean water to impoverished communities around the world. Turner Duckworth designed Heavenly’s user-friendly identity, including the packaging for its signature wine. “They’re fun people who believe totally in embedded giving in their products,” says Bruce Duckworth. “They are aware that the charity message can be rather dry and righteous so they’ve gone for an informal, light-hearted approach.”

In addition to turning wine into water, Heavenly hopes to approach other industries with the same purified aesthetic. “They really do want to demystify product areas that have become exclusive and rather snobby,” says Duckworth.

“Their future plans for Heavenly products are to go into other product areas that suffer from the same jargon-based approaches. Design needs to be simple and look effortless to get the message across,” he adds.
Alissa Walker