24. ADAMSMORIOKA
With good old-fashioned correspondence in decline, AdamsMorioka revamped its stationery system to capture some of that “exuberance” that only a physical piece can provide. “Print can do that for you,” says Sean Adams. “At AdamsMorioka, we just want to put some joy in your day.”

AdamsMorioka has used the same logo and typeface for 10 years, with no intention of altering them. Says Adams: “We wouldn’t let our clients change their logos, so why would we?” So they updated the design with a signature blast of Technicolor— literally. They extracted shades from the 1967 movie How to Succeed in Business Without Really Trying, pairing them in striking combinations. The pink and orange personas on the letterhead’s reverse came to them in a similar way: Morioka found her anime alter ego on a trip to Japan; Adams discovered the affable Gene Autry-type in some old rodeo memorabilia at his parents’ house.

The chirpy identity is a good fit for the Southern California firm and its entertainment-based clients, who get excited when they see they have a selection of business cards to choose from. AdamsMorioka frequently fulfills requests from clients for extra letterhead sheets—which is truly impressive since they use that same stationery to print their invoices.
Alissa Walker