22. KBDA
Since 1994, the Wonder of Reading organization has been rebuilding the libraries of Los Angeles public elementary schools by renovating spaces, replacing outdated books, and training reading volunteers. Last year, Kim Baer proposed that KBDA adopt them as a pro bono client, designing a pitch that helped Wonder of Reading win a 2005 Ideas That Matter grant from Sappi Paper.

“Explore-a-Story: A Celebration of Books” is Wonder of Reading’s first fundraiser, combining celebrity readings, book-inspired movies, and musical performances by various literary types. Bringing Wonder of Reading’s inaugural event to life meant creating an identity that would help brand the organization throughout the community, explains executive director Beth Michaelson.

“We’re an 11-year-old nonprofit and this is the first time we’ve ever done an event,” Michaelson says. “It was important that we dramatically increase our visibility by having an identity that is graphically exciting.” KBDA named the event, created the logo and key art, and designed the invitation and sponsorship packet, all with an exceptional dedication to the project that has made them invaluable to the organization, according to Michaelson. “It’s not just the work, but the way they approach their work. There’s a spirit among them that makes them special for their clients.”
Alissa Walker