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As Tiffany Meyers observes in her overview of the 100 winners, one can’t peg 2009 as the year of any specific color or typographic convention. But the winning projects are reflective of today’s increasingly diverse design discipline. In fact, one has to wonder if there is any longer such a thing as a design discipline—in light of today’s fast-changing and even amorphous practice, the word discipline seems a little out of place.
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STEP Design 100 Annual 2006: Editorial (cont'd) |
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13. WILLOUGHBY DESIGN GROUP
Through the lessons he learned on the playground, Kevin Carroll uses his
personal story to inspire others to find meaning in sports and play in Rules
of the Red Rubber Ball. “Kevin always leaves his audiences with something
to remind them to live their dreams. The book was a perfect object to reinforce
his message,” according to Ann Willoughby of Willoughby Design
Group. “Our strategy was very simple: Self-publish the book without
compromising the design quality and start a grand swell of demand.”
This first-person story is not only a moving tale, but also full of
practical advice about how to “find and sustain your life’s work.”
Willoughby says, “We wanted to take the story of Kevin’s life, as
he tells it, and evoke the emotions and meaning through design.”
They did so with a collection of drawings, images, photos of Carroll,
illustrative treatments, even pages lined like a child’s Big
Chief tablet. There’s also a piece of real red rubber ball material
embedded in the cover. “Our strategy worked,” says Willoughby.
“Kevin’s book caught the attention of ESPN, and now they are
publishing it to a much wider audience.”
Laurel Saville
Willoughby Design Group
CREATIVE DIRECTOR: Ann Willoughby
ART DIRECTOR: Deb Tagtalianidis
DESIGNER: Lindsay Laricks
PHOTOGRAPHERS: Getty Images, Robert Essel
ILLUSTRATORS: Aaron Meschon, Dan Page, Marci Roth, Schill Isis, Keri Smith
COPYWRITER, CLIENT: Kevin Carroll
CONTACT: www.willoughbydesign.com
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