7. CAHAN & ASSOCIATES
“Steve Frykholm, creative director of Herman Miller, provided one of the most exciting creative briefs we’ve ever received. We were invited to help develop a design journal that is unpredictable, inconsistent, disruptive, eclectic, spontaneously creative, full of personal expression, and consistent with Herman Miller’s brand dimensions of being spirited, purposeful, and human,” says creative director Bill Cahan.

Herman Miller is an international leader in the design and manufacture of furniture for work environments, homes, and learning and healthcare environments. Editor Clark Malcolm explains that See was developed to support “Herman Miller’s longstanding position as a leader in design, research, and knowledge of the built environment.” The publication is named See—referring to look, perceive, and understand—as an homage to famed Herman Miller designer George Nelson, whose seminal treatise on design is called How to See and whose work inspires the design team. Published twice a year, See contains no advertising—it’s 128 pages of articles, essays, interviews, photographs, and illustrations focused on topics relating to design.

Senior Cahan designer, Todd Richards, describes the process of designing and producing See as extremely organic and collaborative, and says, “It’s a dream job, but very distracting when I have to return to some of my more routine projects!”
Terry Lee Stone