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Design is a small planet, often self-referential, with well-worn paths for exposition, criticism and analysis. When we contemplated devoting an issue to self-promotion, we were acutely aware of certain tropes. The usual way of portraying self-promotion by designers would be to focus on the projects they use to market themselves and their firms—the postcards, the tchotchkes, the e-newsletters, etc. But we decided right away this issue would not be about that stuff.
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Field Guide to Emerging Design Talent 2006 (cont'd)


LEFT: Poster for Ignacio Genzon's photography thesis show at CALARTS, 2005. TOP MIDDLE: Visiting artist poster for Gimhongsok and Sora Kim, 2004. TOP RIGHT: CONDUCTOR SANS type specimen poster, 2005. BOTTOM: Visiting designer poster for dutch design Rick Vermeulen, 2004. Perhaps the master's design program at CALARTS biggest claim to fame is the visiting artist series of posters.

Eli Carrico
Latin Name: Designus Atnightis
Age: 30
323.842.5812 | www.modulate.net, www.shapeofthings.net
Attending college in close proximity to Cranbrook Academy of Art provided Eli Carrico with a remarkable number of design mentors from the West Coast. After spending time in Chicago and New York, he followed their lead and ventured to California Institute of the Arts’ (CalArts’) MFA program, where the sunny style that began to bubble up from within him quickly found a home. His teacher, Michael Worthington, asked him to assist on the forthcoming L.A. architecture book Bohemian Modern: Living in Silver Lake, which eventually lead to a gig at the design firm Brand New School, where Carrico has freelanced ever since. “Eli is a natural form-maker,” says Worthington. “He doesn’t think, then make; the work just pours out of him.”

What pours out of Carrico is design that can’t be categorized— like his looping typefaces with shiny happy names like Gush, Renewal, and Creatine. For his thesis project he animated Massimo Vignelli’s New York subway map. “I used the particularities of motion to reconstruct it in a way that was not possible in any other medium previously,” he says. “I am a very active researcher and consumer, in addition to maker of visual culture. That map falls into a golden era of design that just doesn’t happen any longer.”

His determination to make “weird stuff,” “pretty pictures,” and things that “vibrate visually,” means his face is usually bathed in a warm fluorescent glow from his monitor. To spread the love, Carrico creates limited-edition series buttons and T-shirts for his friends to liven up the drab, dark colors he says they wear.

Actually, it’s not all hot pink and rainbows: He really misses New York. But when he slides over a business card in exuberant traffic-cone orange, it’s hard to believe Carrico’s future could ever be dull.
Alissa Walker

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