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As Tiffany Meyers observes in her overview of the 100 winners, one can’t peg 2009 as the year of any specific color or typographic convention. But the winning projects are reflective of today’s increasingly diverse design discipline. In fact, one has to wonder if there is any longer such a thing as a design discipline—in light of today’s fast-changing and even amorphous practice, the word discipline seems a little out of place.
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INTERVIEWS/PROFILES
Field Guide to Emerging Design Talent 2006 (cont'd)


(TOP) LEFT: THE ALIBI, a feature film directed by Matt Checkowski and Kurt Mattila, for SUMMIT ENTERTAINMENT/ENDGAME ENTERTAINMENT, to be released spring 2006. RIGHT: This short film, created for NIKETOWN, introduces tne new NIKE TUNED V product line. Checkowski and Mattila designed and directed this spot using only desktop technology on a shoestring budget. LEFT: Checkowski and Mattila were hired to conceptualize, design, and shoot the MINORITY REPORT dream sequences that span more than 30 minutes of the film. RIGHT: THE USA NETWORK “CHARACTERS WELCOME” (July 2005) provides a unique glimpse at the personalities of USA’S original programming. Representing a distinct shift away from a graphic-based network identity, the new look captures a vibrant palette through unusual framings and clean photography. Checkowski and Mattila were hired by IMAGINARY FORCES to bring together storytelling with a graphic sensibility. PHOTO: MARK FELLMAN

Matt Checkowski
Latin Name: Designo Non Designus
Age: 29
323.401.5500 | www.mattcheckowski.com
Matt Checkowski was a student of Meredith Davis at North Carolina State University. Davis recounts how, at a student design conference, the speaker was delayed, so Checkowski took the stage for a one-hour impromptu presentation on working in the film industry—this only nine months after graduation. “It was clear that he knew his stuff, even in those early days of his first job,” says Davis. “He is outgoing, poised, and very smart—he can sell a concept, which in a collaborative project like film is very important.”

It was his selling skills along with his design prowess that netted him his latest gig. Checkowski and his frequent collaborator Kurt Mattila are codirecting the feature film The Alibi, which will be released in spring of 2006. The script’s original ending had problems, so the first-time directors lent it some much-needed vision. “We restoryboarded the entire end of the movie and designed a pocket-sized flipbook of it,” Checkowski says. “If you flipped it fast enough, you could see the movie.”

Checkowski spent five years at L.A.’s Imaginary Forces racking up a phenomenal list of work, including a revolutionary environmental design for IBM, dozens of broadcast and film titles, and the memorable precrime interfaces in Minority Report. He’s currently working on a complete rebranding of Monday Night Football for ESPN. And, since he’s getting paid to make movies, he can still afford to take on the little identity projects that he loves. “I’m trying to think if I’ve ever done the same thing twice.” He seriously ponders this for a moment. “I don’t think I have.”

He returns to North Carolina State often, most recently for a three-day charette with juniors and seniors, which he says is the most fun: “They think they’re going to be making films or something and I show up and make them do type exercises, black on white paper.” He may have gone Hollywood, but Checkowski still calls himself a designer.
Alissa Walker

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