MAKING IT PERSONAL
One of the most powerful and controversial effects that woman
educators have had on the discipline overall is the emergence of a
type of work that is more personal. This is directly derived from
elements of the feminist movement when many educators gravitated
toward subjective interpretation, encouraging diversity and
multiple perspectives. While definitely not an inherent “feminine”
approach, there’s a method embraced by many of these women
that focuses on the development of the individual, and ensuring
that students can append meaning to their work.
Bethany Johns wanted her RISD grad students to move past the hyperacademic language that designers cling to when describing their thesis projects, so she developed “FRAMING REFERENCE,” a studio course that forced them to re-examine the meaning of words. Astrid Al Mkhlaffy's “MAPPING SUBJECTIVITY”
demonstrates how subjective a definition can be by incorporating three interpretations of a word.
“Design thinking evolved when women became more prominent
as design educators,” says Tenazas. She points to a comment
made by the late Scott Makela who noted the influence of female
educators like Greiman, McCoy, and de Bretteville as the change
factor for design in the mid-’80s. “This more personal work would
not have happened if more teachers were male. Scott said that he
saw a whole generation of students, even male students, where the
thinking shifted because it’s no longer about professional practice
alone but personal voice and personal history,” Tenazas adds.
“I always try to approach each student as an individual and help
each cultivate his or her unique capabilities as they acquire fundamental
knowledge and skill sets,” says McCoy. “I also encourage
each student to develop his or her own voice—to learn to articulate
their thoughts about design and to participate in discussions
equally with others.”
“To encourage students to make work that means something
requires more than amplifying opportunities for self-expression,
and this is what I personally feel needs to happen—and is happening
—at many schools,” says Helfand, a Yale professor. “Students
need a skill fluency as much as they do many other things.”
This cultivation of life skills alongside design skills is also illustrated
by the example these women set for their students. There
are varied ways of incorporating their roles as designers into their
roles in the world, and many of them have found ways to seamlessly
integrate their personal lives into their practice. An exceptional
number work with their husbands; others have found a way,
whether through their teaching schedules or in flexible studio
environments, to raise families within the context of their career.
“One thing that makes education attractive for these women
is piecing together a career, academic life, and the scholarly need
of wanting to know more,” says Gonzales Crisp. “Their practices
show it, their lifestyles show it, the fact that they have master’s
degrees in design shows it.”And beyond the multifaceted approach
to their practice, they’re also showing the benefits of design as a
basis for an enriched life experience.
“I think that these women are not just concerned with cultivating
professionals, but opening up a way for a generation to have
wonderful lives,” says Sandhaus. “That’s a huge distinction. They
don’t look at the discipline in a narrow way, but the skills they learn
as designers can move laterally.”
CAL ARTS’ Louise Sandhaus presented this book cover project as a chance for her students to use two different working methodologies: one based on visual rhetoric and the second focused around a single object. Beau Johnson created two covers for the Jorge Luis Borges story SHAKESPEARE’S MEMORY ... The pox infecting the figure is made of tiny Shakespeare heads.
A CULTURE OF SHARING
Tracing their overlapping tenures at universities and studios and
following the lineages of mentors and students, a second level of
interaction becomes immediately apparent between these women.
A motivation to share experiences has opened up an ongoing dialogue
where ideas pass fluidly between them. In this way, new
thought evolves and disseminates quickly within the network.
“I didn’t choose them because they were women; they’re people
whose work I respect and who are willing to share what they
know,” says Davis of the women she works with at other schools.
“Many of us have careers that emerged at roughly the same time.”
“It is a network, but it’s not meant to be exclusive,” cautions
Gonzalez Crisp. “There are men in that conversation as well. It’s
the legacy of seizing the experience that the network came out of.”
It’s a sense of camaraderie, but also healthy competition between
members, she notes, that pushes them to higher standards.
“I have always felt huge support from my colleagues at other
schools, many of them women,” says Helfand. “And for design education
to have any substantive future, this is imperative: No one
school can change the world. If and when we do it, we will do it as
a community of peers.”
In the context of their individual institutions, these women are
creating value for their students’ experience; but the relevance of
their research and writing apply beyond the classroom walls. It’s
the commitment to making their work available—to each other, to
the design community—that creates an audience eager to examine
change in their own academic pursuits. Those conversations will
continue to open doors for the confident voices who ask what’s
truly possible for design.