HEADS OF THE CLASS
Lorraine Wild is best known for the striking spreads in hundreds of books she's designed ... Wild's prolific book design practice translates into the classroom with this assignment she calls "Book About Books". Students curate a selection of books from the Cal Arts library and produce a book illustrating their common thread. Hilary Greenbaum's work on this piece, among others, secured her a position at Wild's studio, Green Dragon Office.
When Lucille Tenazas came to California College of the Arts five
years ago to create the graduate graphic design program, she began
researching the other programs that prospective students were
applying to. The five leading go-to schools were run by women.
“The majority of ground-breaking programs that are being
rethought—that are different and evolving and interesting—are
run by women,” Tenazas says. Many of these women are also producing
revolutionary research, writing, and organizational contributions
that complement their successes in the classroom.
At the graduate level, where the theoretical issues of design
determine the trajectory of practice, many women have chosen to
further their own questions about the discipline by formulating
the course of study. Ellen Lupton recently created an MFA track at
Maryland Institute of the Arts. Bethany Johns just took over the
graduate program at the Rhode Island School of Design. Sheila
de Bretteville has directed graduate studies at Yale for 15 years.
North Carolina State’s program has been in the hands of Denise
Gonzales Crisp for three years. These schools are known as hothouses
for new thought in design.
The field of design research is another area of study pioneered
by women educators. Meredith Davis and Sharon Poggenpohl
were both intrinsic to the creation of Ph.D. programs at their
respective schools, North Carolina State and The Institute of
Design at Illinois Institute of Technology. The Ph.D program that
Poggenpohl coordinated is the first in the country to exist solely
within the design department. Lisa Grocott of Parsons School of
Design brings an international perspective by conducting institutional
research exploring the relationship between academic and
professional practice. In the graduate field, Brenda Laurel’s media
design program at Art Center is an industry authority, adapting
design methodology for business research.
In her role as a graphic design professor at Maine College of Art, Halverson forces her students to abandon traditional thought processes with projects like this, where she assigns each of them an element and requires the use of all relevant scientific notation. This poster for Lithium was created by Mary Broadway. Davis and her colleague Martha Scotford also assume many
roles in educational research. Davis works through NASAD
(National Association of Schools of Art and Design) to review faculty
for tenure and promotions and assist with accreditation procedures.
Scotford was awarded a grant from the NEA (National
Endowment of the Arts) to study women in design. Crucial to disseminating
this wealth of educational information is the documentation
of standards, which Davis also oversees. “Briefing
papers,” also known as “white papers,” are NASAD documents
produced in conjunction with AIGA. These provide an explanation
of strategies and set the agenda for future aspirations within
the discipline; they are used at every educational level.
Extensive writing about education issues have pulled many
women designers into national conversations through design publications.
Lupton is one of the most prolific, with Wild, Sandhaus,
Gonzales Crisp, and Jessica Helfand supporting the dialogue. Kali
Nikitas, chair of the visual arts department at Northeastern University,
edits an education discussion on AIGA’s online newsletter,
LOOP: The Journal of Interactive Design Education, which often calls
upon many of these same women to contribute.
Other organizations have called upon women’s leadership to
generate discussions about education. AIGA’s educator conferences
grew out of a NASAD mandate for regional symposiums to
share and exchange information about design education. Art Center
professor Petrula Vrontikis was on the AIGA national board
when the call came down in 2001, and set to work coordinating
one of the first conferences, Schools of Thoughts, with Gonzales
Crisp and Sandhaus. The AIGA conferences are adamant about
documenting presentations from educators across the country to
make them widely available.