1936
Vera Bock | Russian (1905– )
Illustrator, Poster
Designer
Works for the Works
Progress Administration
(1936–1939)
1938
Jane Bissell Grabhorn | American (1911–1973)
Typographer, Printer, Binder
Co-owner of Grabhorn
Press; begins publishing
under the Colt Press imprint
1938
Nicolete Gray | British (1911–1997)
Typographer,
Historian, Educator
Publishes Nineteenth
Century Ornamented
Typefaces
1942
Ray Eames | American (1912–1988)
Product and Graphic Designer
Designs Arts & Architecture
covers (1942–1944)
Ray Kaiser Eames studied painting at the Art Students League and the Hans
Hoffman School in New York before continuing her studies at Cranbrook Academy
where she met Charles Eames in 1940. The two were married the following year and
formed a creative partnership that was responsible for some of the most important design
work of the 20th century. While best known for their furniture designs—
particularly those made of molded plywood—Ray’s work included textiles, graphics,
furniture, and homes. Her covers for California Arts & Architecture reflected both the
magazine’s interest in new materials and technology and Ray’s training in abstract art.
1943
Helen Federico | American (1921– )
Graphic Designer,
Illustrator
Works under Paul Rand at
William H. Weintraub Co.
(1943–1950)
Helen Federico began her career as an advertising designer at Abbott Kimball Co.
Inc. She assisted Alexey Brodovich at I. Miller shoes and was an associate art director
under Paul Rand at William H. Weintraub Co. before starting a successful design
and illustration business in 1951. For the next 25 years she worked as a freelance
designer and illustrator. Her clients included the Museum of Modern Art, IBM,
Mobil, Standard Oil, Doubleday, Glamour, Fortune, and Harper’s Bazaar. Her series
of trade ads for Charm magazine used experimental darkroom techniques to illustrate
the tagline “the magazine for women who work.”
1945
Lillian Bbassman | American (1917– )
Art Director, Designer, Photographer
Junior Bazaar is launched
with Bassman as art
director
SEVENTEEN, Bike cover, May 1948: Art Director, Cipe Pineles; Photographer, Francesco Scavullo; SEVENTEEN, Umbrella Cover, July 1949: As above; Images courtesy Hearst Communications and the Cipe Pineles Collection, Rit Libraries, Rochester Institute of Technology, with thanks to Carol Burtin Fripp and Thomas Golden.
1947
Cipe Pineles | Austrian (1910–1991)
Graphic Designer
Art director at Seventeen
magazine (1947–1950)
Cipe Pineles worked in editorial design for publisher Condé Nast, first at Vogue under
Russian émigré art director M.F. Agha and later at Glamour, House and Garden, and
Seventeen. She spent nine years as art director for Charm magazine where she worked
with editor Helen Valentine and marketer Estelle Ellis to create a magazine geared toward
women who worked. Pineles is credited with pioneering a style of design that embraced
clean modern lines but made room for playful typography and illustration. She
spent the remainder of her career as a freelance designer for clients such as Lincoln
Center and as an educator and member of the faculty at Parson’s School of Design.
1948
Grete Stern | German (1935– )
Photographer, Designer
Designs magazine called Idilio where she
uses photo montages to illustrate the
section “Psychoanalysis will help you”
1949
Reba Sochis | American (1912–1998)
Graphic Designer, Art
Director
Opens her own studio
where she hires designers
such as George Lois and
Andrew Langer
1950
Estelle Ellis | American (1908– )
Marketer and Trend Watcher
Charm magazine is launched
with Ellis as promotions editor
and Cipe Pineles as art director
WEB-EXCLUSIVE CONTENT!
