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As Tiffany Meyers observes in her overview of the 100 winners, one can’t peg 2009 as the year of any specific color or typographic convention. But the winning projects are reflective of today’s increasingly diverse design discipline. In fact, one has to wonder if there is any longer such a thing as a design discipline—in light of today’s fast-changing and even amorphous practice, the word discipline seems a little out of place.
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INTERVIEWS/PROFILES
Memorable Moments: Women Working in Design, 1900–1980 (cont'd)

1917
Virginia Woolf | British (1882–1941)

Novelist
Founds Hogarth Press with husband Leonard in their London home The couple publish experimental works and design book covers

1920
Lilly Reich | German (1885–1947)

Exhibition and Furniture Design
Becomes first female member of German Werkbund memorable moments: 1900–1920

1924
Kate Steinitz | German (1889–1975)

Photographer, Designer
Founds Aposs Verlag to publish new typographic work; Designs a children’s book with Schwitters and Theo Van Doesberg (1925)

1925
Marie Neurath | German (1898–1986)

Information Design, Logotype
Begins working with Otto Neurath (whom she later marries) on the system of representing visual information that becomes known as Isotype


In 1925 Marie Neurath (born Marie Reidemeister) began working with Otto Neurath (whom she later married) at the Gesellschafts- und Wirtschaftsmuseum in Wien (social and economic museum of Vienna), which was created to explain the city council’s social reform program. The Neuraths created Isotype (International System of Typographic Picture Education), an early forerunner of information design and a system for the visual and symbolic representation of information. Though the term designer was never used, Neurath was the transformer or the visual form giver, working to pictorially represent the often complicated statistical or verbal information. The pair were equal partners and when the Isotype Institute was set up in England (1942), they were codirectors until Otto’s death, after which Marie continued the work for close to 30 years.

1925
Beatrice L. Warde | American (1900–1969)

Typographer, Writer
Joins Monotype Corporation as director of Publicity

1927
Bertha M. Sprinks goudy | American (1869–1935)

Works with husband Frederic William Goudy (1865–1947) The husband-and-wife team publishes A Specimen of the Village & Other Types Cast at the Village Letter Foundery [sic], Marlborough-on- Hudson, N.Y., by Fred & Bertha Goudy.

1927
Ruth Thompson Saunder | American (dates unkown )

Printer, Typographer, Designer
Opens The Saunders Studio Press of Claremont, Calif., with husband Lynne Saunders


1930
Eleanor Treacy | American (dates unknown)

Art Director, Graphic Designer
Becomes art director of Fortune magazine (1930–1938)

Eleanor Treacy was the first art director of Fortune magazine, a position she held for eight years from the launch of the magazine in 1930 to 1938. She began at Fortune as a department of one, and was responsible for both the layout of the magazine and for commissioning artists. As the magazine became more successful she was able to hire a small staff, but Treacy still worked both as designer and art director. She resigned from Fortune in 1938 to set up an independent consultancy and went on to do the first redesign of Time magazine in 1940.

1934
Elizabeth Friedlander | German (1903–1984)

Designer, Typographer
Creates the font Elisabeth for Bauer

1936
Katherine Milhous | American (1894–1977)

Graphic Designer, Writer
Designs posters illustrating rural and historic Pennsylvania for the Works Progress Administration

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