1917
Virginia Woolf | British (1882–1941)
Novelist
Founds Hogarth Press with husband
Leonard in their London home
The couple publish experimental
works and design book covers
1920
Lilly Reich | German (1885–1947)
Exhibition and Furniture Design
Becomes first female member of
German Werkbund
memorable moments: 1900–1920
1924
Kate Steinitz | German (1889–1975)
Photographer, Designer
Founds Aposs Verlag to publish new
typographic work;
Designs a children’s book with Schwitters
and Theo Van Doesberg (1925)
1925
Marie Neurath | German (1898–1986)
Information Design, Logotype
Begins working with Otto
Neurath (whom she later
marries) on the system of
representing visual information
that becomes known as Isotype

In 1925 Marie Neurath (born Marie Reidemeister) began working with Otto Neurath
(whom she later married) at the Gesellschafts- und Wirtschaftsmuseum in Wien
(social and economic museum of Vienna), which was created to explain the city
council’s social reform program. The Neuraths created Isotype (International System
of Typographic Picture Education), an early forerunner of information design and a
system for the visual and symbolic representation of information. Though the term
designer was never used, Neurath was the transformer or the visual form giver, working
to pictorially represent the often complicated statistical or verbal information.
The pair were equal partners and when the Isotype Institute was set up in England
(1942), they were codirectors until Otto’s death, after which Marie continued the
work for close to 30 years.
1925
Beatrice L. Warde | American (1900–1969)
Typographer, Writer
Joins Monotype
Corporation as director of
Publicity
1927
Bertha M. Sprinks goudy | American (1869–1935)
Works with husband
Frederic William Goudy
(1865–1947)
The husband-and-wife team
publishes A Specimen of the
Village & Other Types Cast at
the Village Letter Foundery
[sic], Marlborough-on-
Hudson, N.Y., by Fred &
Bertha Goudy.
1927
Ruth Thompson Saunder | American (dates unkown )
Printer, Typographer,
Designer
Opens The Saunders Studio
Press of Claremont, Calif.,
with husband Lynne
Saunders
1930
Eleanor Treacy | American (dates unknown)
Art Director, Graphic Designer
Becomes art director of
Fortune magazine (1930–1938)
Eleanor Treacy was the first art director of Fortune magazine, a position she held for
eight years from the launch of the magazine in 1930 to 1938. She began at Fortune as a
department of one, and was responsible for both the layout of the magazine and for
commissioning artists. As the magazine became more successful she was able to hire
a small staff, but Treacy still worked both as designer and art director. She resigned
from Fortune in 1938 to set up an independent consultancy and went on to do the first
redesign of Time magazine in 1940.
1934
Elizabeth Friedlander | German (1903–1984)
Designer, Typographer
Creates the font Elisabeth
for Bauer
1936
Katherine Milhous | American (1894–1977)
Graphic Designer, Writer
Designs posters
illustrating rural and
historic Pennsylvania for
the Works Progress
Administration