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As Tiffany Meyers observes in her overview of the 100 winners, one can’t peg 2009 as the year of any specific color or typographic convention. But the winning projects are reflective of today’s increasingly diverse design discipline. In fact, one has to wonder if there is any longer such a thing as a design discipline—in light of today’s fast-changing and even amorphous practice, the word discipline seems a little out of place.
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5W'S
Pimp My Mandolin, Please. (cont'd)

“Ted Kamp is an extremely bright, philosophical guy with strong lyrical and storytelling skills. He was interested in a late ’70s aesthetic with a slight overtone of psychedelic influence while still remaining somewhat conservative. (continued...)
WHERE
Anderson’s latest creation is a decorated guitar for Ted Kamp, the bass playing virtuoso with Shooter Jennings’ (son of Waylon) band as well as a successful solo singer in his own right. To fashion her look for Kamp and other musicians, Anderson meets with the artists to ascertain their opinions on what they want their guitars to “say” about them and their work. But Anderson seeks the unorthodox answer, asking questions that set them on their heels and elicit more revealing insights. “I ask them lots of offbeat questions about themselves so I can get a feel for what they want the instrument to reveal about themselves onstage and off. You see, the instrument a musician chooses says much about his or her personality just as the cars we choose can say a lot about ourselves—you know, it’s like ‘Pimp my mandolin, please.’ But my creations are designed to illuminate in the coolest way imaginable a dimension of the artist apart from their musical genre or musical skills. The artist’s music does the rest.”

(continued...) "I designed this out of crushed velvet, metal studs, carpet tacks, and glitter thread with asian coins and rhinestones as accents. It is a loose representation of Yin/Yang..." says Anderson.
WHEN
When musicians decide they want a customized guitar, their motives vary widely. Some merely want an accessory for photo shoots, like a cool pair of cowboy boots. Others just want an art piece. Still others intend to play the instrument onstage. Does any of this affect the sound? “No guitar is alike,” says Anderson, “but bass guitars are especially easy to deal with because there’s not too much you can do to them that can affect their sound.” How the musician handles the instrument is important, however: “I consider where the most finger/hand activity is concentrated—you have to make these areas very player friendly.”

Photos by Kristina Krug, www.sirenstudio.net
WHY
Anderson’s motivation for this kind of work is clear: She loves music and it inspires her. “Music spawns visual art, visual art spawns music. I could go on about how the two are so beautifully entwined, but I won’t bore you. I simply believe that the relationship between music and visual art is an area with infinite potential for creative exploration. Of all my work, it is the projects that have to do with music—such as CD packaging and decorating instruments —that make me the happiest. It is where I draw my greatest inspiration. If you ‘click’ with a musician, you’re in an almost Zen-like state while working on his instrument, where the design seems to flow from your fingertips without conscious thought. It just feels right.”

JAMI ANDERSON | www.jamidesign.com | 615.480.5347

To read Anderson's questions and Kamp's answers, simply click here

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