www.h4che.com
While Jorge Calleja often meets people who try to hide their heritage, his personal portfolio site shows off his Mexican pride. The designer, who currently works as an art director at Exopolis in Los Angeles, put the site up as a job hunting tool. He’d relocated to the United States from Mexico roughly a year before and was looking to move on to another firm. His experimental site proved to be an indispensable calling card during that career move and another one since.

It doesn’t take long to see why the site continues to be such a powerful resource. Spend a few minutes exploring, and you’ll uncover an enchanting mix of magical realism, humor, and Mexican culture.

The home page is dominated by a picture of Calleja with a box over his head (an image he took while in . lm school). Looking around the site is like getting a chance to see what’s going on inside that box. “There’s a high concept behind simple things sometimes,” he says. “But I always try to hide them. I don’t like people taking me too seriously. I do it with a light touch of sarcasm.” Just roll your mouse over the can between Calleja’s legs to see for yourself.
Michelle Taute

Jorge Calleja
DESIGNER: Jorge Calleja
CONTACT: www.h4che.com