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Design is a small planet, often self-referential, with well-worn paths for exposition, criticism and analysis. When we contemplated devoting an issue to self-promotion, we were acutely aware of certain tropes. The usual way of portraying self-promotion by designers would be to focus on the projects they use to market themselves and their firms—the postcards, the tchotchkes, the e-newsletters, etc. But we decided right away this issue would not be about that stuff.
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Best of web 2005: PERSONAL PORTFOLIOS (cont'd)

www.hello-sexy.com
Log on to www.hello-sexy.com, and you’ll be presented with two simple options: “Work” or “Play.” Both are offered up in fluid green boxes that grow and shrink in tandem when you select one. As you explore designer Ian Coyle’s work, additional boxes pop out to display projects and then close sequentially when you move your way back through the site. It’s an experiment in organic motion online, and a site that was meant to push Coyle’s technical and design skills.

Coyle is a founder of interactive firm FL2, so his personal portfolio wasn’t necessarily meant to land work. “I wanted to share who I am and what I can do,” he says. “I already have a business. I’m already doing what I like to do.” And that passion carries over to Hello Sexy.

If you enlarge an image in the photography section to full size, for example, you can use the space bar and arrow keys to make the menu boxes disappear. It’s a trick that gives you an unobstructed view of the image—and proof positive that Coyle’s always pushing his work.
Michelle Taute

Ian Coyle
ART DIRECTOR, DESIGNER, CODER: Ian Coyle
CONTACT: www.hello-sexy.com

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