www.bydefault.org
When it comes to personal portfolio sites, New York designer Anisa Suthayalai values simplicity and flexibility. And these two concepts were taken to heart for her own site. In fact, it’s hard to imagine a more straightforward way to display her work. There’s an alphabetical text list of her projects on the left, and it simply pulls up corresponding images on the right. This approach is paired with a color-coding system that differentiates types of projects—print pieces are highlighted in blue, for example, and packaging in green. When you scan the A to Z list, the colors pop out to help you find the most relevant samples.

Suthayalai works full time at New York graphic design firm 2x4. She launched her personal site in March 2004 to help her land projects on the side. “The whole concept came together when I saw a long list of my work in the past five years,” she says. “I was getting bigger projects that included more than one design piece. Some projects were also ongoing series of work. I think it’s better to show a whole project together instead of scattering the little pieces around into nine categories.”

It’s a tact that lends context to her work and, ultimately, helps attract clients.
Michelle Taute

Anisa Suthayalai
ART DIRECTOR, DESIGNER, PROGRAMMER: Anisa Suthayalai
CONTACT: www.bydefault.org