PROJECT MENTOR 
Project Mentor is a joint venture initiated by AIGA and produced by Project M and
The Bielenberg Institute at the Edge of the Earth as part of a national initiative to promote mentoring. The goal of this project is to stimulate dialog about mentoring between design studios and young designers which ultimately will result in useful information to guide the mentoring process. The “Mbulance,” piloted by Project M designer Kodiak Starr, will travel around the country gathering mentoring stories, advice and questions from designers. A website and blog will document the expedition as Project Mentor visits AIGA chapters, design schools, and design firms. Please contact
John Bielenberg if you would like to get involved.
SILICONE STRIPS
Husband-and-wife innovators
Kraigh and Anna
Stewart of Atlanta have
devoted the past three years
of their lives to designing and
delivering a new, practical product
to the food retail market.
Thefoodloop, the first heat-resistant silicone
food-trussing tool that eliminates the frustration
of using string and toothpicks to keep
the turkey together or stuffed fish from floundering,
is finally hitting the shelves of national
chains like Bed Bath & Beyond this fall. A key
ingredient to the product design is its unique
color, fuchsia, making the serpentine apparatus
easy to find in cluttered kitchen drawers.
Not to mention on the store shelves. The Stewarts,
under the corporate name fusionbrands,
hired Hungry Man commercial director Dave
Gray in New York to handle the forthcoming
viral marketing campaign. (Ironically, he’ll try
to make it hot.) And they’ve found themselves
in the capable hands of Lamson & Goodnow, a
trustworthy manufacturer of cutlery since the
Civil War.
DIAGNOSING DESIGNERS
Among other distinctions, Liza Lou of Los Angeles holds
the Guinness World Record for Largest Bead Art: She
used 40 million glass beads to create a spectacular 168-
sq.-ft. kitchen exhibit in 1998. (If strung, the beads would
stretch from L.A. to San Francisco.) Now, Lou’s installation,
“Kitchen,” along with the work of 12 equally fastidious
artists, will undergo pseudo psychoanalysis at the
Katonah Museum of Art in upstate New York (Oct. 2–
Jan. 1, 2006).
Over + Over: Passion for Process is a provocative
exhibit that pushes psychiatric theory to explain the
extreme nature of “Process Art.” As more new media artists
incorporate traditional arts and crafts techniques into
their fine art, it begs some questions, says co-curator Ginger
Gregg Duggan. “Stitches have superceded pixels as
the new brushstroke,” she says. To give her theories heft,
she’s asked Dr. Judith Rapoport, chief of the Child Psychiatry
Branch of the National Institute of Mental Health
in Bethesda, Md., to write an interesting essay regarding
artistic “Magnificent Obsessions.” An art therapist rather
than a child psychiatrist would have made more sense,
but perhaps Duggan suspects something about the role of
the artist’s inner child. To create a buzz around the show,
she’s also coined a term to stigmatize artists who embrace
technological and handmade processes simultaneously:
HyperProcessed.
THE LOGIC AND UNPREDICTABILITY OF DESIGN
It began as an outreach program where designers taught inner-city Philadelphia kids the craft
of printmaking on fabric; 28 years later,
The Fabric Workshop has expanded from a 5,000-sq.-ft.
studio to a 35,000-sq.-ft. museum. In December, designers Abbott Miller and Ellen Lupton will
raid FWM as guest curators of Swarm: an exhibition exploring the “uncanny intelligence conveyed
by masses of simple objects and organisms.” Artists and designers like John Maeda and
the Bouroullec and Campana brothers will reveal their fascination with “swarm logic”—using
small parts to create systems whose final effect cannot be wholly predicted. Yukinori Yanagia
will install an ant farm, encouraging patrons to pay closer attention to complex, ordinary patterns
of life. But however unpredictable the subject may appear, Mother Nature will dictate. The
ants will inevitably die before the show closes in March.