www.cassbird.com
With freelance photographer Cass Bird’s relaunched website, it only takes a few seconds for busy art directors to get a feel for her work. Hello Design created a fluid Flash site with two ways to view the photography. Simply choose a category—like music or fashion—and move your mouse to the right and left to scroll through a variety of images. If you’re looking for something specific, small thumbnails at the bottom of the screen let you scan six or seven photos at once.

The rest of the site is simply in service to the imagery, with a basic white background and elegant, gray type for navigation. “Your eye should go straight to the photography,” says David Lai, Hello Design’s CEO and creative director. “That’s the most important thing.”

Bird’s previous site, which was also designed by Hello, presented the work in a more narrative fashion. This time a straightforward approach makes it easier for the visitor to view multiple images at once, and a content-management tool means Bird can update the photos herself.
Michelle Taute

Hello Design
CREATIVE DIRECTOR: David Lai
DESIGN DIRECTOR: Hiro Niwa
TECHNICAL LEAD: Hugo Zhu
PHOTOGRAPHER: Cass Bird
CLIENT: Cass Bird Photography
CONTACT: www.hellodesign.com