http://rga.com/holiday/2004/holiday.html
Wholly original, this interactive holiday e-card, complete with ambient music, is at once meditative and fun—in a molecular sort of way.

In developing the annual holiday card for clients and partners, the main objective for R/GA’s design team was to create a playful holiday experience while communicating one of the core strengths of the company: creative excellence.

The challenge was to create an innovative and engaging holiday card, something every recipient would be lured in by and enjoy. The intuitive building process included a set of interactive tools that allows for 3D designs.

Users were given the option to post their work of art online at a microsite off rga.com, where a gallery of sculptures was displayed in a rotating scrollbar at the bottom of the site. “They could e-mail the card to friends,” R/GA’s team says, “adding a viral component to the holiday cheer, which resulted in a large number of site visits.”

In keeping with the yuletide feeling of community and sharing, the theme invited guests to create and share their own holiday expressions. The result: an interactive e-card in which users could design sculptures based on the red square of the R/GA logo.
Dana Rouse

R/GA
CREATIVE DIRECTOR: Kris Kiger
PRODUCER: Emma Johns
DESIGNERS: Gui Borchert, Piper Darley, Ernest Rowe, John James, Justin Van Slembrouck, Matt Walsh
COPYWRITER: Todd Brown
FLASH PROGRAMMER: Ted Warner
SENIOR ENGINEER: Michael Black
CONTACT: www.rga.com