www.moma.org/contemporaryvoices
Contemporary Voices: Works from The UBS Art Collection is comprised of more than 40 works of art promised as a gift to the Museum of Modern Art. Presenting paintings, sculptures, drawings, and photographs by contemporary artists, the site stands as an archive of the exhibition since Contemporary Voices was only on view at MoMA for a limited time. The background gradient elements move dynamically throughout the pages to create a lifelike experience of walking around in the actual museum.

The design of the Contemporary Voices website had to be kept very minimal and nontextural in order to not interfere with the presentation of the art itself, explains art director Jens Karlsson.

The visitor is able to browse the artwork in the exhibition by time period, medium, or artist. The artwork viewer allows the user to quickly look through the entire collection of work with the option of zooming in on each piece of art at its natural physical size.

Were particularly proud of the interview section that has corresponding sound bites followed by text and reference images depending on where in the text the user is reading, says Karlsson. Another favorite aspect is the sense of spatial transition throughout.
Romy Ashby

Big Spaceship!
CREATIVE DIRECTOR: Michael Lebowitz
ART DIRECTORS: Jens Karlsson, James Widegren
PROGRAMMER: Kim Granlund
PRODUCTION DESIGNER: Tyson Damman
PRODUCER: Drew Horton
CLIENT: Museum of Modern Art
CONTACT: www.bigspaceship.com