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As Tiffany Meyers observes in her overview of the 100 winners, one can’t peg 2009 as the year of any specific color or typographic convention. But the winning projects are reflective of today’s increasingly diverse design discipline. In fact, one has to wonder if there is any longer such a thing as a design discipline—in light of today’s fast-changing and even amorphous practice, the word discipline seems a little out of place.
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INTERVIEWS/PROFILES
A Clay That Fits No Mold (cont'd)

MAN IN MOTION
“Boredom,” Weiner once told Creativity magazine, “has never been something I understood.” Or experienced. He is a man in motion, painting, designing, writing articles and ads, art directing film, or designing the prints for Comey’s collection. For better or for worse, he fits no mold. He’s a man with interests as varied as his talents, with varying degrees of success in each.


STOLICHNAYA CAMPAIGN: All true connoisseurs of vodka know that it is best served chilled. This campaign for Stolichnaya took that simple insight and depicted just how devoted Stoli drinkers are to their vodka—even if it means freezing their butts off
Fortunate to look years younger than his age, 29, Weiner has been moving in the streets of New York for a dozen years. In fact, he was not born here; he just arrived early, a feat he keeps repeating. A precocious child of caring, supportive (but ultimately divorced) parents, Weiner spent his youth in Shaker Heights, a leafy Cleveland suburb renowned for its tile-roofed homes, prosperous contentment, homogeneous peacefulness, Teutonic cleanliness, bourgeois gracefulness, and, evidenced by the city’s website, numbingly chirpy Midwestern-ness.

For those reasons and others, young Clay wanted out of Shaker Heights. With his parent’s tacit permission, he decided not to spend his high school junior-year summer tossing the morning paper on neighborhood stoops or languidly drinking malts with Sally on sunny Chagrin Boulevard. Instead, Weiner elected to do something waaaay different.


MEAN POPULAR GIRL, MTV2: “We discovered through demographic research that 90 percent of the MTV2 audience are adolescent boys. So I thought it wise to pepper the channel with a really obnoxious mean popular girl—the kind of girl who can make you feel like a total loser at the drop of her cell phone,” Weiner explains.
With a singer-songwriter roommate who looked like Jesus but was addicted to heroin, he subleased an apartment from a close friend’s older sister in the East Village. That summer, while most New Yorkers with time to kill consider more relaxed pursuits and cooler climes, “Local Clay” of Shaker Heights chose to earn his living as a bike messenger. Imagine the tales he told classmates upon his return to Shaker Heights High School in September.

Upon high school graduation, Weiner left to study . lm at USC in Los Angeles, but New York’s appeal lured him back. He returned, entering Columbia University to study philosophy. These first years in New York were never easy but always interesting. He lived in a cheap apartment in Williamsburg, Brooklyn, hanging out at local dives such as The Bar and Enid’s Bar, where, he recalls, “you basically knew everyone, could explore everything, and had plenty of time to fuck around—too much time, actually.” Intelligent and tireless, Weiner was also easily distracted by the city’s numerous less savory temptations, including drugs. “Williamsburg seemed a great place to never grow up,” he said, so he left and moved back to the more responsible community of the Lower East Side.

In 1994, while still at Columbia, Weiner answered a university posting for a part-time job in the set design department of Late Night With Conan O’Brien at NBC. There, Weiner found himself drawn to the writer class, especially their world view and discontent. After that, he decided to take time off from college and pursue writing full time, taking a job as a comedy writer with the Dana Carvey Show where he met and worked with writer Robert Smigel, creator of Triumph the Insult Comic Dog of Late Night With Conan O’Brien and the longest-serving writer still at SNL. After Dana Carvey, Weiner returned his focus to design and personal artwork. A few talented acquaintances in advertising encouraged him to try their business.

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